Welcome to the chaos that is social media, where every day brings a new, jaw-dropping beauty trend. The latest hack? Using lubricant¡ªyes, that lubricant¡ªas a makeup primer. And before you scream, ¡°What is happening to the world?¡± Well, let me break it down for you.
This trend hit Indian beauty enthusiasts like a bolt of lightning when influencer Arnakshi Kashyap dropped her viral Instagram video explaining why lubricant might just be the primer we never knew we needed. ¡°It¡¯s water-based, super hydrating, and fragrance-free,¡± she claimed in her video, which has already racked up more than 26K likes. While her skin looked radiant post-application, her clip left the internet hilariously divided. Some viewers called it genius, others turned it into meme material, and a few simply couldn¡¯t process the idea of slathering that product on their faces.
Although Arnakshi¡¯s video sparked new curiosity in India, this isn¡¯t exactly an unexplored territory. TikTok makeup artist Lukas Kohutek first popularised #lubeprimer back in 2019, and by 2021, the trend had millions of views. It took a few years, but this quirky skincare hack has finally crossed borders and landed in India¡¯s beauty circuit.
While Arnakshi claims lubricant is her holy grail for acne-prone skin, dermatologists aren¡¯t entirely on board. But well, as per some various searches, prolonged use can mess with your skin¡¯s natural barrier, especially if the lubricant contains fragrances or preservatives. And mind you, certain lubricants may leave sticky residues, clog pores, or cause allergic reactions.
Various people commented on her reel saying that the water-based lubricants are relatively safer, can still highlight fine lines or textures when overused, while oil-based ones have a reputation for clogging pores and inviting breakouts. So, while the trend may work for some, it¡¯s definitely not a one-size-fits-all miracle.
Let¡¯s be honest¡ªusing lubricant as a primer is peak Gen Z chaos. Sure, it¡¯s intriguing and fun to experiment with unconventional hacks, but if you¡¯re jumping on this trend, proceed with caution (and a good makeup remover). Your skin deserves better than a blind gamble.