BTS paves the way in star brand reputation rankings despite group hiatus ！ here's who follows
The Korean Business Research Institute recently published its star brand reputation rankings for the month of April, and unsurprisingly, BTS made an appearance ！ and even topped the list, despite being on a hiatus.
Since 2022, there has been no group release from BTS. The seven members ！ Jin, Suga, J-Hope, RM, Jimin, V, and Jung Kook ！ enlisted in South Korea's mandatory military service but kept their fandom, known as ARMY, engaged through solo releases. Despite the hiatus, it seems there's no stopping the world's top boy group.
The Korean Business Research Institute recently published its star brand reputation rankings for the month of April, and unsurprisingly, BTS made an appearance ！ and even topped the list. The rankings were based on an analysis of media coverage, consumer engagement, interactions, and community awareness, using big data collected between March 29 and April 29.
BTS
The global superstars took the top spot this month with a brand reputation index of 8,639,155, marking a 19.99 percent increase in their score since March. They are expected to reunite as a group in June, and ARMY is eagerly anticipating their comeback.
Lim Young Woong
The solo artist took second place with a brand reputation index of 7,846,690, reflecting a 12.99 percent rise since last month. Known for his massive and dedicated fanbase, the trot singer tends to dominate the charts for weeks whenever he releases new music.
BLACKPINK
The four-member girl group ！ Jisoo, Jennie, Ros└, and Lisa ！ climbed to third place with a brand reputation index of 6,184,452 for April. They are also set to make a comeback soon, as YG Entertainment has already announced their upcoming world tour dates.
Lee Jung Hoo
The baseball star is sitting on the fourth place after securing 101.75 percent increase in his brand reputation index. This brought his total to 6,049,222 for the month of April. As a center fielder, he has been actively playing for the San Francisco Giants.
BIGBANG
The second-generation group ranked fifth with a brand reputation index of 6,045,322. Originally a five-piece, they now have three active members ！ G-Dragon, Taeyang, and Daesung ！ who have each been releasing solo music for quite some time.
Check out the other artists that made the cut
6. IVE
7. Son Heung Min
8. Lee Byung Hun
9. Yoo Jae Suk
10. SEVENTEEN
11. Park Hyung Sik
12. Kim Yeon Koung
13. Son Suk Ku
14. Ryu Hyun Jin
15. Kim Jong Min
16. aespa
17. PSY
18. Kim Jong Kook
19. ASTRO's Cha Eun Woo
20. Choo Sung Hoon
21. Kang Daniel
22. SHINee
23. Lee Chan Won
24. (G)I-DLE
25. Kim Do Yeong
26. Lee Jung Jae
27. Byeon Woo Seok
28. OH MY GIRL
29. NCT
30. Go Youn Jung
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Karen Noronha is a versatile journalist with a passion for sports and K-pop. With over 7 years of experience at publications like IBTimes UK, DNA, and OTTPlay/DesiMartini, she seamlessly transitions between covering global athletic events and the dynamic world of K-pop.
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