For days now, there has been growing buzz surrounding BLACKPINK's comeback. However, the group's prolonged silence has only added to fans' frustration. Initial rumours pointed to a release at the end of June, but on June 19, speculation resurfaced after a media outlet reported that the group is expected to drop a new single in early July. The report cited insiders who claimed that filming for the music video had already begun earlier this month.
However, in response to all these claims, YG Entertainment curtly stated, "We will notify you through the group's official promotion schedule," according to allkpop website. The brief comment, while not denying the report, has done little to ease the mounting tension among fans.
Since Jisoo, Jennie, Ros¨¦, and Lisa ended their individual contracts with YG Entertainment in 2023, they've each established solo careers and agencies. Despite YG retaining rights to BLACKPINK's group activities, there's been little to no communication about their return as a four-member act.?
While each member remains active in their own ventures, OT4 fans ¡ª known as BLINKs ¡ª have been left stranded. Many have had to split attention between solo fandoms, holding onto hope for a reunion that hasn't come.?
This frustration exploded online, with "WE WANT BLACKPINK COMEBACK" trended on X (formerly Twitter) with fans demanding answers about the absence of the girls and the agency¡¯s handling of the group.
Sources earlier revealed that BLACKPINK filmed a music video on June 6, and YG confirmed the shoot, adding that a globally renowned director is involved. Yet, no teasers, images, or promotional material have followed ¡ª and that silence has fans worried.?
The group's world tour, "DEADLINE," is scheduled to begin July 5¨C6 at Goyang Stadium. But with no official comeback announcement, fans are left guessing whether the tour will include new music ¡ª or if it's yet another performance cycle relying on past hits as the group in total has only 32 songs in their almost 9 year career.?
For now, the anticipation is matched only by disappointment, as BLINKs continue to ask: Where is BLACKPINK???
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