Allday vs ALLDAY PROJECT? Aussie rapper threatens 'major legal battle' against K-pop's new co-ed group; receives hate

Co-ed K-pop group ALLDAY PROJECT is once again embroiled in controversy¡ªthis time, just days after their official debut on June 23, 2025. The group is drawing attention due to a potential legal battle with Australian rapper Allday, who claims ownership of the trademark for the name.

The situation erupted after Allday shared a screenshot of an article featuring ALLDAY PROJECT on his Instagram. In the caption, he expressed clear frustration over the group¡¯s use of a name similar to his and announced his intent to take legal action.

ALLDAY PROJECT The Debut Single ¡®FAMOUS¡¯
OUT NOW!

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2025.06.23 6PM (KST)#ALLDAYPROJECT #ADP #???????#FAMOUS #WICKED#THEBLACKLABEL #?????? pic.twitter.com/2AuQvug8Ap

¡ª ALLDAY PROJECT (@ALLDAY_PROJECT) June 23, 2025

What did Allday say?

He also posted the update on Facebook, writing: "People keep asking me about this¡­ I have a trademark on the name Allday. Maybe I don¡¯t have 20 billion streams like that K-pop shit¡ªwhich mostly sucks, by the way. But I do exist and own the trademark to my name. Prepare for the greatest legal battle of all time."

Fans react to legal threats

His remarks quickly ignited discussion online. K-pop fans had varied reactions - some dismissed the post as petty or bitter, especially due to the tone and generalization of K-pop music. Others argued that, despite his delivery, the rapper may have valid legal concerns depending on trademark laws and market overlap.

Meanwhile, some fans pointed out the powerful backing behind ALLDAY PROJECT, including the involvement of the Shinsegae heiress, suggesting that the legal challenge may not go far. Memes and sarcastic comments also flooded social media, with fans daring him to "try his luck."

One fan remarked, "Yeah go against one of the heir of Samsung and a sub label from one of the biggest money maker ever yeah... try it."

Another chimed in, "They aren't called 'all day' they're called all day project¡­"

Allday Facebook post

Someone else wrote, "Sounds kinda but hurt, but whatever. If he has the trademark then the judges have to decide if ALLDAY PROJECT is different enough of a name. Making such a grand announcement is cringe to me."

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Yet another added, "I would've cared more if he didn't talk like a frustrated 13 yo."

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Allday receives hate

While K-pop fans had numerous opinions, it seems some went to the rapper's Instagram to spread hate comments. The Aussie shared a screenshot on his Insta story and wrote, "Getting so much hate for this...I didn't realise how many people grew with lead in their drinking water."

Allday's Instagram story

A new challenge for a rookie group

ALLDAY PROJECT has been dealing with its fair share of controversies, and this latest issue only adds fuel to the fire. While it's uncertain whether legal action will actually materialize, the rapper's comments have stirred international interest and reignited conversation around the group's turbulent debut.

Despite the noise, fans remain eager to see how ALLDAY PROJECT navigates its early days - and whether this name dispute will escalate or quietly fade away.

For all the latest K-drama, K-pop, and Hallyuwood updates, keep following our coverage here.