BLACKPINK comeback incoming! New song rumored for June end but BLINKs ask 'where's the promotion?'
YG Entertainment is said to have confirmed that filming for the music video began on June 6, briefly sparking excitement among BLINKs. But that excitement has since turned into frustration, as fans voiced concerns over the complete lack of promotions.
BLACKPINK is finally gearing up for their long-awaited comeback. Following the announcement of their DEADLINE World Tour, the group is reportedly set to drop a new song by the end of June. YG Entertainment is said to have confirmed that filming for the music video began on June 6, briefly sparking excitement among BLINKs.
But that excitement has since turned into frustration, as fans voiced concerns over the complete lack of promotions. With no teasers, release schedules, or concept details revealed, many are questioning YG's approach to what should be a high-profile return for one of K-pop's biggest acts.
? BLACKPINK¡¯s highly anticipated comeback announcement is rumored to be announced on Wednesday, June 18th
¡ª seoulcityjen (@seoulcityjen) June 17, 2025
YG Entertainment has teased new tour merch, set to be released on the 19th with no concept revealed yet #DEADLINE pic.twitter.com/f7a3UVq6HP
BLACKPINK comeback
Despite this, the group¡ªJisoo, Jennie, Ros¨¦, and Lisa¡ªwill reunite for their first full-group performance in nearly 1 year and 10 months on July 5 and 6 at the Goyang Sports Complex Main Stadium.
The Goyang concerts will launch BLACKPINK's DEADLINE World Tour, featuring 31 performances in 16 cities, including Los Angeles, New York, Toronto, Paris, Milan, and Barcelona. While full-group activities are resuming, fans are calling for more transparency and proper rollout for the girls.
#BLACKPINK WORLD TOUR
¡ª BLACKPINKOFFICIAL (@BLACKPINK) June 10, 2025IN GOYANG#???? #WORLDTOUR #DEADLINE #DEADLINE_IN_GOYANG #YG pic.twitter.com/6WawrOVeKI
Where are the promotions?
Many fans took to X (formerly known as Twitter) to question whether the news was even real, especially since rumours of BLACKPINK's comeback have been circulating for over a month. Some wondered if the members had even been together under the same roof recently¡ªespecially after all four left YG Entertainment to pursue their solo careers independently.
One user wrote, "Indirectly, you mean with no proper promotions."
indirectly u mean with no proper promotions? https://t.co/ZbwK1jAsQ6
¡ª Magnum (@ZANEpink) June 17, 2025
Another commented, "Next weekend is my only hope of getting that advance, so the song would be released just a few hours before the first show¡ªand that would be the first real promotion we get."
Next weekend is my only hope of getting that advance so the song would be released a few hours before the first show and we would get the first promotion of the song there.
¡ª jn_534 (@Jn_77262) June 16, 2025
One fan said, "It's honestly hilarious how YG is busy promoting a girl group that debuted only two years ago, while he can't even properly promote his current groups. Mind you, BLACKPINK's tour and BABYMONSTER's comeback are both in July¡ªand there's still no sign of promotion."
It¡¯s honestly hilarious how YG is promoting a new girl group that debuting for fcking 2 years, while he can¡¯t even properly promote his current groups. Mind you, blackpink's tour and babymonster's comeback are in July¡ªand there¡¯s still no sign of promotion.
¡ª Aeriez ¡î | Hot sauce | Desire:unleash (@enpinkiez) June 15, 2025
Another added, "How the freaking hell?! The last possible day for the comeback to drop this month is the 27th (Friday). After tomorrow, there will only be 10 days left until the 27th, and YG usually gives a max of 12¨C17 days of promo for singles. And poor Baemon still haven't even gotten a teaser."
How the freaking hell?! The last possible day for the comeback to drop this month is the 27th (Friday). By tomorrow, there will only be 10 days left until the 27th, and YG usually gives a max of 12¨C17 days of promo for singles. And poor Baemon still haven¡¯t even gotten a teaser. pic.twitter.com/TBz8r0kMAd
¡ª ???/???????? (@EduzinBP) June 17, 2025
One stated, "You know, for a group going on tour in two weeks, you'd think YG would have released some kind of teaser for BLACKPINK's comeback by now. Just saying."
You know, for a group that¡¯s going on tour in two weeks, you would think YG would release some sort of teaser for Blackpink¡¯s comeback by now. Just saying. ???¡â?
¡ª Naomi (@thatsnaomi__) June 17, 2025
About BLACKPINK
Despite being active for over eight years, BLACKPINK has a surprisingly limited discography¡ªjust 32 songs. While the group has achieved massive global success, the small number of releases has long been a source of frustration for fans, many of whom had hoped for more consistent output.
Ahead of the upcoming world tour, fans were once again hoping for a full album, but expectations dipped after YG Entertainment announced only a single. Still, member Jisoo recently shared her excitement for the group's long-awaited comeback.
In an interview with Elle, she said, "I'm really looking forward to it and I¡¯m thrilled. We've missed the cheers of BLINKs so much, and we¡¯re preparing something amazing so we can hear them even louder this time¡ªso please look forward to it."
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Karen Noronha is a versatile journalist with a passion for sports and K-pop. With over 7 years of experience at publications like IBTimes UK, DNA, and OTTPlay/DesiMartini, she seamlessly transitions between covering global athletic events and the dynamic world of K-pop.
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