Blinkit¡¯s viral summer bag sparks online outrage over cartoon couple¡¯s shared sip

Blinkit, the fast-paced, quick-commerce delivery service known for getting your essentials to you at lightning speed, has left the internet divided ¨C and no, it¡¯s not about their delivery time. It¡¯s all thanks to their summer essentials paper bag design, which has now become the latest viral sensation.

Blinkit¡¯s viral bag

What¡¯s on this seemingly innocent bag, you ask? Well, it features a cartoonish depiction of a man and a woman sipping from the same straw as they enjoy a refreshing drink together. Sweet, right? Not so much! The illustration shows the man on the right and the woman on the left, both intensely involved in this shared experience. A purple circle is strategically placed to draw extra attention to the awkward yet oddly cute scene.

An illustration on a Blinkit paper bag has garnered the attention of social media users. Some find it disgusting, others say it is hilarious!#Blinkithttps://t.co/QEXkybFBkr

¡ª Vani Mehrotra (@vani_mehrotra) May 16, 2025

The image was shared on Reddit, with one user cheekily captioning it: ¡°Beat the heat, Blinkit style!¡± What followed was a wave of responses that could only be described as chaotic.

Redditors react on Blinkit¡¯s new bag

Some Reddit users were disgusted by the whole thing. One Redditor stated that it reminded them of an old meme popular in South India, where newlyweds would share a coconut drink with two straws as part of a romance ritual. But with the Blinkit bag, the concept of ¡°togetherness¡± seemed to cross a line for others. Let¡¯s be honest, it¡¯s a pretty intimate depiction, and not everyone is down with that level of closeness on their grocery bags.

IDK how to tell you this but one of the main illustrators for the Blinkit bags is a Gen Z intern: https://t.co/prSjWbbYhH
(also I hope Blinkit offers a full-time position. what is this amount of labour they are extracting from an intern??? the bag designs are so cool!) https://t.co/tEfyti0SPk

¡ª down with the imperialists ? (@ConsultinWerew1) May 13, 2025

Meanwhile, others didn¡¯t mind the quirkiness and appreciated the company¡¯s out-of-the-box thinking. One user defended Blinkit¡¯s creative flair, remarking that the design was a fun way to add personality to the mundane. ¡°You¡¯ve got to give it to Blinkit,¡± they said, ¡°they know how to spice up their packaging game.¡±

The drama around the bag

Of course, no viral moment is complete without a little extra drama. A LinkedIn user, who goes by the title of assistant manager at Royal Enfield, took a dig at the bag¡¯s design, speculating it was a thinly-veiled jab at single people. The user, in a lighthearted post, questioned whether single people would now have to give up their beloved coconut water after seeing this imagery. Well, talk about a bold claim!

Blinkit has not revealed the exact inspiration behind the bag¡¯s design, but it¡¯s clear the internet isn¡¯t short of theories. Could it be a pop-culture reference, or was it simply an attempt at some light-hearted creativity? Whatever the intention, it¡¯s safe to say that this paper bag has made its mark in the social media world.

So, is Blinkit¡¯s summer packaging a work of art or a scandalous fail? You decide. One thing¡¯s for sure: it¡¯s got people talking!