Enigma taps industry veteran Clare Yardley for senior creative role
Clare Yardley has joined Enigma as head of creative services. The former BMF Australia and Saatchi & Saatchi leader will focus on building stronger creative systems and improving how teams work together. Her appointment adds to Enigma¡¯s growing creative leadership, following recent hires like Aldo Ferretto and Simon Lee.
Independent creative and media agency Enigma has added another big name to its growing team. Clare Yardley has come on board as the new head of creative services, bringing with her years of experience from top agencies like BMF Australia and Saatchi & Saatchi. Known for her strong leadership and smooth workflow management, Clare will now play a key role in shaping how Enigma delivers world-class creative work.
A big year for creative hires at Enigma
Clare¡¯s arrival continues a strong hiring run for Enigma¡¯s creative department this year. In March, the agency brought in Simon Lee as chief creative officer. Just a few months later, Aldo Ferretto joined as creative director and head of art. With Clare now joining the team, Enigma is clearly focused on building a well-rounded and high-performing creative leadership.
What Clare Yardley brings to the table
In her new role, Clare will lead creative operations across the agency. She¡¯ll build systems that help teams collaborate better, manage time and resources more efficiently, and deliver strong creative results. Chief creative officer Simon Lee said, ¡°Clare¡¯s the kind of leader who keeps the engine running. She has great energy, deep knowledge, and she¡¯s worked with the best.¡±
Clare shared her excitement about the move, saying, ¡°I¡¯m thrilled to be part of Enigma. It¡¯s rare to find a place that truly values creative operations. The energy here is real and I¡¯m excited to shape how we work together.¡±