Selena Gomez and Hailey Bieber unfollow each other on Instagram amid Justin Bieber drama; fans say, 'It was long overdue'

The pop culture universe just got messier¡ªSelena Gomez and Hailey Bieber have officially unfollowed each other on Instagram, ending their 27-month-long social media internet diplomacy. Let's break down what's really going on behind this digital cold war.

Selena Gomez and Hailey Bieber's Instagram ceasefire ends after 2 years

Another chapter in the ongoing Selena Gomez and Hailey Bieber story just unfolded online. As of June 19, 2025, the two women, who made headlines in March 2023 for seemingly ending fan-fuelled drama, have officially unfollowed each other on Instagram. This social media move has reignited speculation about the real state of their relationship, especially as Justin Bieber¡¯s recent behaviour keeps confusing fans.

Credit: Instagram

When did Selena Gomez and Hailey Bieber make a truce?

Back in March 2023, fans were stunned when Selena and Hailey followed each other on Instagram. This rare truce came after years of comparisons, online hate, and speculation about tension between them, mostly centred around their mutual connection to Justin Bieber.

At the time, Selena had publicly asked fans to stop harassing Hailey. Taking to her Instagram Story, the Disney alum wrote, ¡°Hailey Bieber reached out to me and let me know that she has been receiving death threats and such hateful negativity." She added, This isn¡¯t what I stand for. No one should have to experience hate or bullying. I¡¯ve always advocated for kindness and really want this all to stop.

Prior to that, the skincare mogul and the Rare Beauty founder posed together for the first time at the Academy Museum Gala in Los Angeles on October 15, 2022, hinting they have buried the hatchet and are moving on in life.

Image Credit: X

Fans react to Selena and Hailey's recent unfollow

Fans were quick to notice Selena and Hailey¡¯s mutual unfollow, sparking fresh speculation online. One user asked, "I agree she (Selena) should¡¯ve done it a long time ago, but I¡¯m curious why now?"

Another said, "From the hate video likes to the articles, etc., this was very much deserved and needed! It¡¯s absolutely EMBARRASSING over there. I¡¯m so happy she¡¯s (Selena) distancing herself from that disaster. We cheered!"

"I need to know who blocked who," one curious fan asked.

One person theorised, "Do y¡¯all think it had something to do with Justin Bieber¡¯s 'cherry' story? Maybe she wants to distance herself from them and all the drama. Especially since she¡¯s getting married."

Another commented, "It's about time. Selena only followed her to stop people from hating Hailey, but now there's no need to continue to follow a person you don't associate with. Watch Selena haters say, Selena unfollowed Hailey out of jealousy."

One simply wrote, "It was long overdue."

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Did Justin have a role to play in it?

Justin Bieber has allegedly been taking subtle digs at Selena, including a recent engagement meme that fans believe was aimed at her. He also unfollowed her fianc¨¦, Benny Blanco, hinting that things might not be as civil as they seem. With Selena and Hailey¡¯s recent unfollow, fans are once again questioning if the Sorry singer is at the centre of it all, especially as Justin and Hailey continue to face ongoing divorce rumours.

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