Handwritten Ad By Steve Jobs For Apple-1 Computer Sells For Rs 1.4 Crore At Auction
A rare piece of Apple history has been sold at an auction for a whopping $175,759, according to Boston-based RR Auction. The item is an original handwritten advertisement for the Apple-1 Computer, penned entirely by Steve Jobs himself. The document reveals Jobs¡¯ meticulous attention to detail and entrepreneurial foresight, as well as his humble beginnings in his parents¡¯ garage.

A rare piece of Apple history associated with the tech giant's co-founder Steve Jobs has recently been sold for an eye-watering amount at an auction. This comes about a month after rare Apple Sneakers made in the 1990s for employees were put for auction for a mammoth amount of Rs 40 lakh.
Handwritten Ad By Steve Jobs Sold For Rs 1.4 Crore
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A handwritten ad by Apple's former CEO Steve Jobs has been sold for a whopping $175,759 (approx Rs 1.4 crore), according to Boston-based RR Auction. The original handwritten advertisement is for the Apple-1 Computer, penned entirely by Steve Jobs himself. The document reveals Steve Jobs¡¯ meticulous attention to detail and entrepreneurial foresight, as well as his humble beginnings in his parents¡¯ garage.
The advertisement sheet bears Steve Jobs¡¯ full signature in lowercase print, ¡°steven jobs.¡± It features contact information, including his parents¡¯ home address and phone number¡ªhistorically, the original headquarters of the Apple Computer Company.
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What Steve Jobs Wrote In The Handwritten Ad
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The draft highlights the technical specifications of the groundbreaking Apple-1, which was designed to utilise a 6800, 6501, or 6502 microprocessor. Steve Jobs recommends the 6501 or 6502 due to the availability of ¡°basic¡± software. He also notes the Apple-1¡¯s capacity for full expandability to 65K via an edge connector, housing 58 integrated circuits, including 16 for 8K RAM. Interestingly, the draft makes mention of ¡°basic on the way (ROM),¡± a concept that would eventually materialise in the Apple II, rather than the Apple-1.
Perhaps most captivating is the price point Steve Jobs cites in the draft: a modest $75 for the ¡°board only + manual,¡± which he deems a ¡°real deal.¡± The handwritten ad matches the original advertisement for the Apple-1, initially published in the July 1976 edition of Interface Magazine. This marked the initial public step of Apple¡¯s journey from a modest garage-based startup to its evolution as one of the world¡¯s most influential and valuable corporations.
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The auction package also includes two original colour glossy Polaroid photographs taken at The Byte Shop in Mountain View, California. These images portray a fully assembled Apple-1 computer board, accompanied by a keyboard and monitor. An Apple-1 computer screen is also displayed, showcasing an Apple Basic program. Annotations by Jobs on one of the photos provide an intimate glimpse, where he humorously notes that the image is ¡°fuzzy because camera wiggled.¡±
The auction also featured several other prominent items, such as a fully operational Apple-1 Computer signed by Steve Wozniak ($223,520), a Steve Jobs and Steve Wozniak signed 1976 Apple Computer Check No. 2 ($135,261), and a factory-sealed first-generation 8GB iPhone ($55,999).
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